Naiad Necklaces Facebook page you may have noticed that from time to time I have "liked" my own posts using my administrator persona. That is not because I am desperate for likes (well, I suppose I am, but that's not the point here). No, the reason I periodically auto-like my own posts is because if I don't, my own business page falls off the feed of my administrator's page. When that happens--and it does with some regularity--I then have to conduct a Facebook search for my own business page to pull it up in order to conduct my own administrator-y business. It's highly annoying. I get that Facebook wants transparency and wants an accurate name to go with every page, but it sure would be nice if I could, oh say, conduct all my Facebook business from my Facebook business page. Right now, if I want to tag someone on my business page--to thank them for a like or to call their attention to a post or to share a post--I have to log in as an administrator, hope that the person I want to tag not only likes my business page but also is a friend on my administrator page, and then send the message from the administrator page. And then people wonder who this Maureen Nelson person is. I think a lot of people get confused as to which is the correct page to follow as well. Naiad Necklaces clients probably do not want to get newsfeed about my second cousin's baby's first steps, which has somehow found its way to my administrator page, and my friends don't necessarily want to get every business-related update that I post on Naiad Necklaces.
In any case, if one doesn't "like" the postings from a page periodically, including one's own pages, Facebook surmises that one isn't terribly interested in that page, and they drop it from one's newsfeed. Auto-likes keep that from happening.